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Wellford Dillard

Avid has appointed Wellford Dillard as the organization’s next Chief Executive Officer (CEO). Dillard succeeds Jeff Rosica, who is staying with the company in an advisory capacity to ensure a smooth transition.

Dillard joins Avid after serving as the CEO of Marigold, a provider of omni-channel marketing SaaS solutions. He has more than twenty years of experience in the software industry and, prior to Marigold, held CFO roles at vertical software companies such as Opower and GetWellNetwork, among others.

“I’m excited about the future of Avid under Wellford’s leadership, and personally believe that he is the right individual at the right time to lead the company”, says Jeff Rosica. “It has been my honor to be the CEO of Avid over the past several years. I am confident that Wellford has what it takes to move the company forward and lead the team to even greater success in the years ahead.”

Pictured: Wellford Dillard and Jeff Rosica. (Photo: Avid Technology, Inc.)

www.avid.com

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