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Cristiano Traferri

Powersoft has appointed Cristiano Traferri as house account professional leader. With over 25 years of industry experience across audio-video, commercial, and power electronics sectors, Traferri brings a wealth of expertise to strengthen client relationships and drive growth with increased emphasis on sustainable products and practises.

Throughout his career, Traferri has held key roles in marketing, key account management, and business development, collaborating closely with clients worldwide across diverse industries, such as IT, ICT, lighting, industrial automation and telecom. He will focus on enhancing Powersoft’s OEM client-centric approach by developing and maintaining long-term relationships with new and existing clients, as well as expanding Powersoft’s presence in emerging markets and sectors.

(Photo: Powersoft)

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