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IFES signs agreement with EXSA

The International Federation of Exhibition and Event Services (IFES) and the Exhibition and Event Association of Southern Africa (EXSA) have formalised a new strategic partnership. The three-year Memorandum of Understanding (MoU) reflects a shared commitment to knowledge exchange, professional development, and increased visibility for their respective members.

Signed by IFES President Jörg Zeißig and EXSA Chair Sibusiso Mncwabe, the agreement builds on an established history of cooperation between the two organisations. By formalising this relationship, both organisations aim to unlock new opportunities for members, align on advocacy priorities, sustainability efforts and business relations, strengthen global ties and enhance the representation of Southern Africa within the international exhibition community.

The partnership is driven by the shared goal of IFES and EXSA to strengthen the exhibition value chain through closer alignment of expertise. Members will benefit from joint educational initiatives, participation in each organisation’s industry events, and access to shared insights and best practices.

A key focus of the collaboration will be raising visibility and extending networks. Both IFES and EXSA will actively promote each other’s activities to provide members with broader exposure to new markets while reinforcing Southern Africa’s positioning as an important contributor to the international exhibitions landscape.

“Collaboration is the foundation of progress”, comments Jörg Zeißig. “By formalising our cooperation with EXSA, we are strengthening regional representation in Southern Africa, gaining new perspectives, and creating new opportunities for our members to engage and grow within the global exhibition community.”

Mncwabe adds: “This agreement formalises years of practical collaboration between our associations. It represents an important step in ensuring that Southern Africa’s exhibition industry is recognised internationally, while creating tangible benefits for our members through shared knowledge, advocacy, and expanded networks.”

Pictured (left to right): Jörg Zeißig, Sibusiso Mncwabe. (Photos: EXSA/IFES)

www.exsa.co.za

www.ifes.org

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