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Infiled powers visual spectacle at Esports World Cup AFT_r Concerts

The Esports World Cup (EWC) AFT_r Concerts 2025 boasted a diverse lineup of international stars and regional talent at the 8,000 capacity ANB Arena in Riyadh, Saudi Arabia. Concertgoers attended live performances across four weeks which stood out from the crowd thanks to the impactful visual display.

Delivered by integrator Creative Technology Middle East (CTME) for entertainment company MDLBeast, the production combined LED technology, sophisticated media systems, and advanced lighting design to create an immersive visual and audio experience. Central to this was Infiled’s Art 4.6 LED series, which provided over 332 sqm of visuals across the stage and venue.

As the technical production partner, CTME led the design, supply, and installation of all video, lighting, and camera equipment for the EWC AFT_r Concerts. MDLBeast challenged CTME to create a seamless and immersive visual environment that would reflect the scale of the event while complementing each artist’s creative expression.

“The solution was a stage design built around extensive LED coverage, integrated IMAG screens for live relay, and vertical LED columns that added architectural depth and dynamic lighting interplay”, says Carlos Aguilar, Head of Video at CTME. “This created a multi-layered visual experience to keep audiences fully immersed throughout every performance.”

CTME’s design featured a 332-square-metre LED system, centred around a 14 m x 10 m main screen (3024 x 2160p), flanked by two 76-sqm IMAG displays (2052 x 1728p), and accented with eight vertical LED columns (2160 x 108p) that enhanced the stage architecture. The system was powered by Disguise D3 VX4+ media servers for seamless playback across a 3-4K canvas, complimented with over 400 lighting fixtures. GrandMA3 consoles provided unified control across all lighting and visual systems to ensure the desired synchronisation between content and performance.

Visual content was developed through a collaboration between MDLBeast’s creative team and the performing artists, with each act contributing their own video and graphic assets. The result was a fluid blend of live camera feeds, motion graphics, and artist-driven visuals, extending the stage experience into an immersive environment that surrounded the audience in motion and colour.

(Photos: Creative Technology)

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