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Powersoft announces new appointments

Powersoft has announced two new appointments: Alessandro Bizzarri joins the company as marketing communications specialist, while Sofian Osman takes on the role of solutions engineer for south-east Asia.

With more than a decade of experience in the professional audio and musical instrument industries, Bizzarri initially entered the industry as a sound engineer in the distributor sector, before embarking on a decade-long career across editorial and marketing roles.

He began as an editorial contributor to an Italian B2B magazine on AV technologies and system integration before later serving as channel marketing specialist for an Italian distributor of professional audio solutions and musical instruments, where he helped implement joint marketing plans with distributed brands across the dealer network. Alongside his professional career, Bizzarri lectures at Roma Tre University, sharing his industry insights with the next generation of music educators.

At Powersoft, he views his role as a bridge, helping distributors, partners, and clients worldwide to succeed by providing them with the tools, campaigns and brand consistency they need to strengthen their presence in each market.

Osman brings over fifteen years of experience in the AV and video conferencing industry. His career spans hands-on technical roles, project and field engineering, and large-scale system integrations across the corporate, education and government sectors. Prior to joining Powersoft, he served as commissioning agent/AV field engineer at AVI-SPL Singapore, specialising in system deployment, client training and technical coordination.

As part of his new role, Osman plans to lead technical enablement initiatives in south-east Asia that focus on proactive partnership and transparency, including training programmes, proof-of-concept demonstrations and system design consultations.

(Photo: Powersoft)

www.powersoft.com

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