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Infiled delivers dynamic DOOH design on Dubai’s central transportation corridor

Infiled has supplied its MVmk2 Series outdoor LED technology for a prominent digital-out-of-home (DOOH) advertising location on Dubai’s main thoroughfare, delivering a large-format display engineered for high brightness and long-term stability in the demanding outdoor conditions.

The first digital screen at A Tower, Pixels World’s new location on Sheikh Zayed Road, the site is positioned for maximum visibility, with more than half a million people passing by every day and within walking distance of major landmarks. The installation features an Infiled MVmk2 LED display in 10.4 configuration (10.4 mm pixel pitch) and delivering up to 10,000 nits of brightness to ensure clear visuals - even in broad daylight - across a 30 x 10 m (300 sq m) canvas.

According to Pixels World, the decision to upgrade to the Infiled display was driven by reliability and performance concerns: the previous screen at the site was overheating frequently, causing power and resolution problems. With its fanless approach that removes the need for additional fans or AC, the MVmk2 Series addresses these concerns while supporting energy-efficient operation and lower maintenance costs over the long term.

From initial concept to full installation, the A Tower project took approximately twelve weeks. Infiled’s LED experts offered support from the outset to ensure the chosen spec matched the realities of the location.

(Photos: Infiled)

www.infiled.com

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