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Mariano Aragón

Spain-based LED screen manufacturer Alfalite has announced the appointment of Mariano Aragón as America Channel Sales Manager, a new position aimed at expanding the company’s presence in the United States through strategic partnerships with system integrators and technology providers in the broadcast, virtual production (VP XR), workspace, government, and Security Operations Center (SOC) sectors.

Based in the U.S., Aragón will lead Alfalite’s channel development strategy to expand its presence across North America. His mission is to position Alfalite as a trusted partner for studios, television networks, production companies, and corporate clients. “Taking on this role represents an exciting opportunity. The U.S. is a global leader in technological innovation and a reference in audiovisual production and virtual environments”, comments Aragón.

With over two decades of experience in international B2B sales and market development within the broadcast-media and technology services industries, Mariano Aragón brings a strong track record in business strategy, partner programs, and brand expansion. Early in his career, he spent more than eight years as International Affiliate Sales Director for RTVE, Spain’s national public broadcaster, where he was based in Miami and responsible for expanding RTVE’s distribution and partnerships across the Americas.

After his tenure at RTVE, he worked for several technology services and solutions providers in the broadcast and media industry, including Level 3 and Ateme. For the past ten years Aragón has worked an independent consultant advising international companies on market-entry and business development strategies in Latin America and the United States, helping technology brands scale their operations and partner ecosystems in competitive markets.

Aragón holds a bachelor’s degree in economics from Universidad Autónoma de Madrid and an MBA from Universidad Pontificia Comillas (ICAI-ICADE).

(Photo: Alfalite)

www.alfalite.com

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