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Yebisu Brewery Tokyo reimagins audio experience with Powersoft

Powersoft’s Mezzo and Dynamic Music Distribution (DMD) are at the heart of a sound system delivering three audio zones in Yebisu Brewery Tokyo, a historical brewery and museum located in Tokyo, Japan. Once a quiet museum, the new sound system overhaul and installation of the brewing facility have transformed it into a vibrant, multi-zone audio experience with beer tastings in the taproom, exhibitions and a shop for visitors.

Yebisu Brewery Tokyo’s audio revamp was driven by the need to shift its image from “classic” into a lighter and more playful one, aligning with the changing taste of the modern audience. “We wanted to create a vibrant atmosphere that would change the Yebisu beer’s previous reputation”, says Takako Okii, marketing division deputy manager from Sapporo Breweries. “We also needed to get rid of the echo issues. This is why we needed a new music system.”

Tasked with this challenge was Mood Media Japan, which undertook the audio overhaul in the entire area. “We installed the system in three zones, with each area playing a different sound”, says Yamato Shibasaki, music designer from Mood Media Japan. “We designed it in a way that minimises the sound from overlapping.”

Stepping into the brewery, the visitors are welcomed by the Yebisu Beer theme song, “The Third Man Theme” by Anton Karas, played from two different sources to draw attention to the centre of the facility and convey the message of the brand’s diversity. Shibasaki explains that using two different music sources highlights the many ways a single piece of music can be experienced. In the museum area, soft background music allows visitors to focus on the exhibition. In contrast, the taproom features livelier music to create a dynamic transition between the brewery’s history and its future.

“It was a very interesting project for us”, says Shibasaki. “The brewery’s open layout posed acoustic challenges, particularly with high ceilings and minimal partitions.” To overcome this challenge, Mood Media Japan adjusted speaker positions and utilised the DSP capabilities of Powersoft’s Mezzo amplifier to fine-tune sound quality. “We changed the speaker position to lower and adjusted the direction and used the DSP on Mezzo to regulate the EQ”, explains Shibasaki. The build-in delay function on Mezzo further synchronised audio across the entrance and the museum to eliminate any perception of sound lag between the zones.

According to Shibasaki, Powersoft’s Dynamic Music Distribution allowed him to conveniently design the sound system, as he was able to define the core equipment early in the process, simplifying budgeting and future adjustments. “We could modify the number of sources and zones without reworking the wiring or adding extra hardware”, he adds.

Ease of operation was also a key consideration, which is why Mood Media Japan integrated Powersoft’s WMTouch control panel to make the system highly intuitive. “Many systems can be intimidating to users with complex controls”, concludes Shibasaki. “With WMTouch, the users are actively engaging with it.”

(Photos: Powersoft)

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