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Serpro makes another investment in Robe

Based in the commercial and industrial center of Monterrey, the capital of the state of Nuevo Leon in northeastern Mexico, and occupying 7,000 square meters of warehouse space, Serpro Producciones is Mexico’s largest technical production company, offering lighting, audio, rigging, stage, and backline rentals.

Led by Emmanuel Gonzalez, Serpro particular focuses on the music industry. The company supplies numerous festivals, including the Pa’l Norte Festival in Monterrey, as well as concerts and touring shows of all types and sizes. A regular Robe investor since 2016, over the last two years the moving light inventory has jumped substantially and now includes 120 Robe Fortes, 13 iFortes, 24 iForte LTXs and a 12-way RoboSpot system, all delivered by Robe’s Mexican distributor Showco which also has an office in Monterrey.

Before that, 50 Pointes and 74 MegaPointes were already in stock, and Pointes were the very first Robe purchase back in 2016. The first order of Fortes comprised eighty units and was delivered in late 2022. Gonzalez notes that the Pointes and MegaPointes are still going strong as rental items.

The transition to LED started in 2020 as Gonzalez and his team could see the curve and wanted to stay on top of it. A couple of years later, they noticed that “Forte was appearing on all the band riders - it became imperative that we have it available”, says Gonzalez, adding that all Serpro’s major lighting investments are rider/spec-driven. In addition to supplying many Mexican artists and Latin bands and events with production, they regularly service internationals.

The twelve RoboSpots were another massive commitment to Robe. Eight RoboSpot BaseStations joined the company in the initial batch which they thought would be enough, but more were soon required, bumping the numbers up to twelve. “They are all out all of the time”, says Gonzalez.

Pictured: Emmanuel Gonzalez (on the left) with Showco’s Estuardo Zárate. (Photos: Louise Stickland/Paul Clarke)

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