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The Avit Group uses Marshall cameras for various projects across Australia
The Avit Group, founded in 2016, brings over fifty years of combined experience in delivering audio-visual design and installations for a broad set of industries, including commercial, corporate and education. The company has relied on Marshall Electronics since its inception for its audio-visual needs and has used the brand’s PTZ and miniature compact cameras for various projects.
One of the recent projects The Avit Group worked on was at eSports and gaming venue Fortress Sydney where the company utilized Marshall’s CV506 Miniature Cameras as POV cameras and CV605 PTZ Cameras for wide shots. “We were given the brief to create a dynamic, immersive and technologically advanced AV system that sits somewhere between an entertainment venue and a broadcast studio”, says Adrian Davis, director of sales and customer solutions at The Avit Group. “The vision was to set a new benchmark for eSports venues not only in Australia but across the globe.”
Another project The Avit Group used Marshall for was to help Super Car Driver Cameron Crick, who required in-car telemetry to capture live footage from within the vehicle while racing. “Using the Marshall CV226 Lipstick Camera allowed the feedback to be tracked and analyzed to ensure every second counted and every move was calculated to secure him the win”, says Stephen Noble, sales and marketing executive at The Avit Group. “The camera captured live shots of Crick racing, facing him directly.”
Marshall cameras were also deployed as medical cameras at Chris O’Brien Life House, which provides live operation procedures and training broadcasts to medical practitioners. “We spec’ed the CV226 all-weather HD Lipstick Cameras for this project because the compact design allowed us to get up close without impeding the operator’s vision. Additionally, the cameras’ low latency is ideal for broadcast”, says Davis.
The Avit Group has also supplied cameras to rental houses like StartWebcast who rent to event producers including Endframe. They use Marshall CV226, CV568 and CV508 cameras for the “Mount Maxxis” Sydney, Brisbane and Melbourne off-road adventures shows. “Jack Crombie from Endframe needed a set of discrete cameras for a 4x4 demonstration to show off the performance of real-life test drives of 4-wheel vehicles”, says Davis.
“Mount Maxxis is a 1,000 cubic meter mountain, built to resemble some of Australia’s toughest terrain, and features driving demonstrations that teach the skills and techniques needed to operate a 4x4 off-road”, he continues. Crombie adds: “The shots captured were a side revision mirror, central top view of the gear shift and changes, and above the foot pedals to show footwork.”
(Photos: Marshall Electronics/The Avit Group)
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