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Power Interactive invests in Powersoft Mover

Mover, Powersoft’s patented low-frequency transducer technology, is laying the ground for a new wave of immersive experiences being developed by Power Interactive, an experiential technology pioneer based in Dubai.

Power Interactive founder Fahad Javaid was introduced to Mover at a tech event in 2019. Seeing the device’s potential to add a visceral, physical layer to immersive environments, Javaid decided to invest in the technology, and Mover is today being deployed in several of Power Interactive’s internal R&D projects, including installations using Full Dome Pro, a proprietary projection dome solution.

“We’re currently using Mover as part of a haptic platform, integrated with other immersive technologies to elevate sensory engagement in our installations”, explains Amrita Kaur Bajaj, marketing executive at Power Interactive. “It adds a hidden, unexpected ‘wow’ factor that surprises audiences and enhances immersion.” 

Bajaj adds that in her opinion, Mover’s tactile capabilities stand apart from other haptic tools on the market, with Mover offering a more physical, full-bodied effect than the other micro-haptic technologies previously trialled by Power Interactive. “Mover has the capacity to move actual objects, creating a much more physical and noticeable impact”, she explains.

Founded in 2018, Power Interactive specialises in both custom and ready-to-deploy immersive solutions for permanent and temporary installations. As demand for sensory-driven storytelling continues to grow in the UAE and wider Middle East, the company sees investing in haptic technologies such as Mover as being key to staying ahead of the curve.

Power Interactive is also actively incorporating Mover into its future projects, with plans to introduce the technology across industries seeking more dynamic and engaging visitor experiences, ranging from events and exhibitions to activations, museums, theme parks, and experience centres. The company continues to work closely with leading names across these sectors to deliver innovative and immersive solutions.

(Photo: Power Interactive/Powersoft)

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