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Live Nation acquires Team Event

Live Nation has acquired festival producer Team Event, the people behind New Zealand’s largest two-day music festival, Electric Avenue, based in Christchurch. Since 2015, Electric Avenue has fostered a reputation for top talent attraction and rapid growth welcoming around 40,000 fans per day.

“This partnership with Live Nation is an incredible opportunity to secure the long-term future of our business”, comments Callam Mitchell, Director of Team Event. “Access to talent and the expertise from such a large global organisation will only take us to new heights. The past fifteen years of building this business has been a journey of blood, sweat and tears but a journey we’re incredibly proud of, and this acquisition is a recognition of that.”

Mark Kneebone, Managing Director of Live Nation New Zealand, adds: “Electric Avenue is a testament to what local grit and vision can create - a world-class live music experience. We are excited to partner with Callam and Team Event to take Electric Avenue and its festival brands to the next level.”

Electric Avenue joins Live Nation’s portfolio of festivals across Australia and New Zealand including Rhythm & Vines, and the regional Greenstone Summer Concert Tour across New Zealand, alongside Spilt Milk in Australia.

(Photo: Live Nation/Team Event)

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