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40 Robe iBolts specified for 2025 ATP Finals

Tennis fans and the citizens of Turin, Italy, were treated to a twice-nightly visual extravaganza created for the 8-day 2025 ATP Finals, the season-ending event of the ATP Tour hosted at the Inalpi Arena. A fan village area was built in the square adjacent to the arena, created by brand experience agency Filmmaster Events and lit by Sergio Cattaneo from Milan-based CUE Design, using forty Robe iBolts.

In addition to being a meeting and information point, a showcase for official ATP merch plus a host of other tennis-related brands and activities, the fan village offered a wide variety of food stalls. The tournament organisers also wanted to offer some pre-match entertainment that could be enjoyed by all who were waiting to filter into the arena to catch the tennis action.

Filmmaster Events, under the creative direction of Giulia Accatino and content designer Romain Sabella from TK2, storyboarded and produced the video content, which was played out on a 100-metre-wide by 8-metre-tall LED screen. They asked Cattaneo - with whom they have worked on previous projects - to design a lightshow to complement and support their visual narratives.

Cattaneo received the brief, and his first thought was that he needed a series of big beams, which needed to fulfil two roles. Firstly, to work with the visual show and create a sense of spectacle and excitement, and secondly, he needed a light source that could be seen from around the city and surrounding countryside. He also needed a lightsource that would combat the amount of ambient luminescence emitted by the video screen and make sure the beams still stood out. He chose the iBolt for the task and used a lot of white, cyan - the ATP’s corporate colour - and yellow, which represented the tennis ball.

Cattaneo pre-programmed the shows - one main show of four minutes long, plus a series of 30- and 50-second interstitials - using Depence3, assisted by Alessandro Scotellaro in CUE Design’s studios. They then had one night on site for focus tweaking and finessing the lighting, which included one laser that was also part of the light show, together with seventeen strategically deployed hazers. Lighting for the fan village show was supplied via ATS Srl, with the iBolts sourced from Lucidiscena.

(Photos: Giorgia Benvenuti/Andrea Padovan)

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