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X-Laser launches new website

X-Laser has launched its new website, xlaser.com, marking a milestone in the brand’s evolution as part of Elation and reinforcing its commitment to a more intuitive experience for those exploring lasers. “The new site strengthens the X-Laser brand and gives users a clear, practical way to explore the systems and see how they fit into real-world projects and productions”, states Eric Loader, Global Vice President of Sales and Marketing at Elation.

A key objective was to fully replace the legacy site and eliminate the fragmented “split” navigation. The result is a simpler structure aiming to make it easier for visitors to understand X-Laser’s product categories and find what they’re looking for with fewer clicks.

One of the most noticeable improvements is application-based navigation. Whether users are searching for production-grade laser fixtures or systems designed for beginner-level mobile entertainers, the site guides them to the right products. The interface has also been refined for mobile use, supporting entertainment professionals who often browse while out on the road.

The new X-Laser site also introduces optimized purchasing options tailored to different product types. Accessories, LaserCube, and Aurora models can be purchased directly online, while more advanced Skywriter and Triton systems - now distributed by Elation - offer request-based pricing and configuration support.

New product photography across the lineup provides greater clarity around form factor, build quality, IP ratings, and mounting and control options. Product detail pages have been rebuilt to include downloadable resources such as console fixture profiles, demo files, and other technical assets. Redesigned specification sheets now highlight key data points - such as power draw, laser diode output, and fixture weight - to make comparisons faster and easier.

The launch also lays the groundwork for future enhancements, including a new variance application page, a variance and U.S. FDA compliance guide powered by LLM technology, and an improved dealer map to help users connect with authorized X-Laser retail partners.

(Photo: X-Laser)

www.xlaser.com

www.elationlighting.com

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