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Image Marketing and GC Pro strengthen commercial integration capabilities with EAW solutions

Eastern Acoustic Works (EAW) has appointed Image Marketing as its newest manufacturers’ representative firm, supporting Guitar Center’s GC Pro division and its Custom House experience center in Nashville. Led by industry veteran Tony Rufkahr, Image Marketing represents Guitar Center, GC Pro and AVDG, bringing unified support across retail, designbuild and corporate AV environments.

Image Marketing, an independent manufacturers’ representative firm, brings over thirty-five years of experience to the professional audio, musical instrument, broadcast, audio/visual, live sound and sound contracting markets.

As part of this new agreement, Image Marketing has helped place EAW products in several AV projects through Guitar Center’s GC Pro division. As the conduit between manufacturers and GC Pro’s integration teams, Image Marketing aims to ensure seamless communication, accurate system specification and reliable product performance throughout the project lifecycle.

“GC Pro’s work is highly solution-driven”, says Rufkahr. “Every project has unique coverage needs, budget considerations, spatial constraints and timeline requirements. EAW consistently gives us the flexibility and performance we need to deliver the right solution for each environment.”

Mark Posgay, Vice President of Global Sales, Eastern Acoustic Works, adds: “This partnership with Image Marketing and GC Pro reinforces a shared commitment to delivering high-performance, application-specific audio solutions for a wide range of commercial environments.”

(Photos: EAW)

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