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Christie Jazz Series projectors power L-shaped screen at Building Centre

Three Christie Jazz Series 1DLP laser projectors power a 15-metre-long (49-foot) by 2.8-meter-tall (9.2-foot) display at the Building Centre in London. Jazz Series 4K1600-JS projectors illuminate the L-shaped screen, which offers a backdrop for presentations, product launches, film screenings, and brand storytelling at the hub’s main gallery area.

The project is a collaboration between ARC Audio Visual & IT Solutions Limited, distributor Audio Visual Material (AVM), and Christie. The Building Centre’s main event space, a hub for exhibitions and industry gatherings of up to 350 guests, presented a unique set of requirements due to its size, architectural features, and the diverse nature of events it hosts. The installation posed several challenges, including strong natural light from large windows and the logistical complexities of installing advanced AV technology in a busy, historic venue.

The Building Centre required a solution to replace a single projector set-up, and it had to offer flexibility for a wide range of uses. It needed to support everything from technical CAD walkthroughs and architectural presentations to dynamic video content and live event streaming. Ease of use and remote administration were also priorities, enabling the Building Centre’s in-house team to manage content and AV operations confidently, regardless of the event’s complexity.

The system was designed, supplied, and installed by ARC, with its consultancy, project management, engineering teams, and trainers overseeing the post-installation works. Christie assisted with both the pre-sales meetings, explaining the technical nuances to the client, and was on-site to oversee the final commissioning of the projectors. Since launch, the new display, which spans two walls of the exhibition space with a 90-degree corner, has been used for a series of presentations, showcases, and design-led events. 

“We have worked with Christie, via AVM, for twenty years and they are our go-to partner on projects requiring high-end projection”, says Ralph Ellingham, Managing Director at ARC. Danielle Williams, commercial director at AVM, adds: “I’m incredibly proud of how the team came together to deliver this project. Completing such a complex upgrade within just eight weeks was no small feat, but the collaboration between AVM, Christie, and ARC ensured everything was delivered on time.” The Building Centre is now the UK’s only venue with dedicated 4K ultra-high-resolution screens for the built environment sector.

(Photos: Christie Digital Systems)

www.christiedigital.com

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