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Harry the Hirer Productions makes large Robe iForte investment

Australian rental company Harry the Hirer Productions (HTH) has invested in eighty Robe iFortes, which have been added to its extensive lighting rental stock.

These fixtures will be used mainly for the company’s touring and event-based work and will travel between HTH’s three large branches in Melbourne, Sydney, and Brisbane. The fixtures were delivered via Robe ANZ, part of distributor LSC Control Systems, which is the new distribution setup for Robe in the ANZ area, headed by Darren McLanders.

Harry the Hirer Productions’ General Manager Simon Finlayson explains that, as a business, they like to trailblaze trends but were also acutely aware of mature products in demand, particularly in the US, so they were keen to get a fixture that was being regularly specified on international riders. They were also searching generally for a long-throw profile fixture.

After considering all the options, iForte was identified as the best current option for brightness and longevity, says Finlayson, adding that their calculations are based on at least three years of constant work to get the full ROI, going up to a lifespan of ideally six years for full value. Much of Harry the Hirer Productions’ work involves supplying international artists on the Australasian leg of their tour, and they also service numerous large and high-profile business and major events.

“We put time and money into the research of our investments, and also consult our international connections, so we know what is happening in the US, the UK and Europe, which is where a lot of the touring specs tend to start. This is another good indicator of what we should be purchasing”, states Finlayson.

Eddie Welsh, General Manager of the New South Wales branch, adds that the iForte’s IP65 rating was important, given that a substantial amount of their concert and major event work is outdoors. “The lumens-per-kilo ratio is another consideration”, says Welsh, with roof weight loading often restricted in venues.

HTH’s iFortes have been out constantly since they were delivered by Robe ANZ. Fifty units were recently used by lighting designer Ziggy Ziegler of ZZ Creative Australia on a project for a major Australian bank at the ICC Sydney, as part of a lighting rig comprising 250 static and moving LED lights, primarily rigged on overhead trusses.

Pictured: Some of the team in Harry The Hirer’s Sydney warehouse facility. (Photo: Louise Stickland/Paul Clarke)

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