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Olivier Maynard

L-Acoustics has appointed Olivier Maynard as Executive Director of Strategic Market Development, a new division that regroups three core disciplines - Business Development, Creative Engagement, and Market Intelligence - working in close coordination with regional sales teams to drive demand and strengthen L-Acoustics’ position in both established and emerging markets.

Maynard will also be spearheading commercial innovation, developing new business models from concept to implementation throughout the organization. Joining the company’s Executive Committee, he will work alongside the leadership team to integrate market development and new business models into the company’s long-term vision. He reports directly to L-Acoustics co-CEO Laurent Vaissié.

Maynard brings extensive experience in strategic market development and business model innovation. He spent over a decade at Boston Consulting Group leading projects in go-to-market strategy, sales, and digital transformation for industrial companies before joining Groupe Beneteau, a global leader in recreational boating, as Director of Digital, New Business Models, and Transformation. In that role, he led the company’s digital strategy and served as Deputy CEO of Services, developing innovative financing and service models.

(Photo: Christophe Coulmy/L-Acoustics)

www.l-acoustics.com

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