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Alto Professional Lighting becomes distribution partner for ADJ in Italy

ADJ has appointed Alto Professional Lighting as its new exclusive distribution partner for Italy. Effective April 6, 2026, all ADJ orders for shipment to Italy will be fulfilled through Alto.

“We have been extremely impressed by the development of ADJ’s professional product line in recent years”, comments Cristiano Perandini of Alto Professional Lighting. “The brand perfectly complements our existing portfolio, and we see significant potential to grow ADJ’s market share in Italy.”

“Italy is a key market that we are committed to growing”, says Sebastian Mobers, ADJ’s European Sales Director. “Fabio Deambrogio, our Italian Sales Manager, has done - and continues to do - an excellent job, but it’s not possible for one person to effectively cover such a large and diverse country. This partnership with Alto will provide our Italian customers with enhanced support, quicker access to products, and more convenient service.”

“Alto has an excellent reputation, and we have already developed a strong working relationship with the team, which makes the company an ideal distribution partner for the Italian market”, adds Fabio Deambrogio. “We have seen demand for ADJ products steadily increase in recent years, and this partnership will allow us to take our presence in Italy to the next level. I look forward to working closely with Christiano Perandini, (Perandini’s business partner) Giorgio Radice and their colleagues to support our existing customers and introduce ADJ solutions to new rental companies and professional integrators across the country.”

(Photos: D. Krichel/D Beard)

www.adj.com

www.altolighting.com

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