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Infiled MV Series LED wall transforms Mégarex bowling experience

In Haguenau, north of Strasbourg in France’s Alsace region, the Mégarex leisure complex has long been a popular destination for family entertainment. The venue combines a cinema, billiards tables, bar, arcade games and a 16-lane bowling alley under one roof, drawing visitors from across the region.

Seeking to refresh the bowling experience, Mégarex set out to create a more dynamic and visually immersive environment. To achieve this, the venue installed a 28-metre-wide Infiled MV Series LED display spanning the entire length of the bowling area.

To deliver the project, Mégarex partnered with Lyon-based cinema equipment integrator Adde. Led by president Marion Rosset, who has been with the company for more than two decades, Adde brought extensive structural and integration experience to the project. The company also designed and manufactured the custom support structure for the LED wall in-house, drawing on one of its core capabilities, an in-house fabrication workshop that produces bespoke mounting and integration solutions.

“The client wanted to achieve several goals with the renovations”, says Adde sales director Eric Le Cadre. “Firstly, they wanted to enhance the excitement, pace and memorability of the customer experience. The client also wanted to ensure that they had a flexible space where the atmosphere could switch depending on the time of day or type of event. And since they wanted this space to be a long-term marketing and branding tool, they needed the bowling alley to look visually striking every day for at least the next decade.”

Installing a 28-metre LED display in a public entertainment venue presented both technical and logistical challenges. Structural planning was essential, particularly in an environment where vibration and potential impact are constant considerations. At the same time, the installation timeline had to remain short to minimise disruption to customers.

“To make the installation quick and foolproof, we ensured everything was planned and coordinated precisely”, says Le Cadre. “We needed to keep downtime to a minimum and ensure the LED panels were ready for use as soon as possible. And obviously, we didn’t want to compromise safety.” Working alongside the local Infiled team and the Mégarex staff, Adde completed the installation in three days.

The display uses Infiled’s MV Series LED panels, which feature a durable aluminium frame to offer greater structural stability than traditional magnesium designs and helping the system withstand the vibrations typical of high-traffic leisure spaces.

High brightness, high refresh rates and strong contrast ensure clear visuals regardless of lighting conditions within the bowling area. Combined with a high pixel density delivering nearly 8K resolution across the 28-metre canvas, the display provides graphics and text visible from the far end of each lane. “Installing a massive screen in a busy public space required a lot of teamwork between Adde and the client”, says Rosset. “We’re really proud of how this project came together in the end.”

Since the installation was completed, the LED wall has become a defining visual feature of the bowling area, creating an immersive environment. The display allows the venue to adjust visuals throughout the day, from family-friendly graphics to more energetic content for evening events and promotions.

(Photos: Mégarex)

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