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Mathias Burger

Elation has appointed Mathias Burger as Brand Manager for Elation Europe. In this role, Burger will serve as a key liaison between the market and Elation’s European headquarters, aiming to help shape and strengthen the company’s brand presence across the region.

Burger will focus on building strong relationships with key decision-makers and lighting designers, driving engagement and supporting the continued growth of the Elation brand. A central part of his role will be aligning brand messaging and execution across all channels. He will lead efforts to develop a strong, cohesive brand message and ensure that communication across sales, marketing, PR, and digital platforms remains consistent, transparent, and effective.

Burger joins Elation with extensive experience in the lighting and technology sectors. He began his career in the entertainment lighting industry, including eight years at Martin Professional in product and key account management. He later expanded his expertise into general illumination, contributing to market-entry and brand-development initiatives for Tridonic and Samsung in the smart-building space.

Over the past five years, Burger has worked independently in innovation management and digitization, focusing on product management, communication strategies, and the development of digital customer experiences for complex B2B solutions. His new role at Elation will center around two key areas: supporting the sales organization and strengthening market communication. He will work closely with sales teams to support both direct and indirect customers and also create demand by lighting designers and industry professionals.

“My job is to make a complex portfolio easy to consume”, says Burger. “Clarity and consistency in communication are essential and will benefit across the board. By building a strong foundation of accessible and absorbable brand messaging, we can ensure that everyone from sales teams to partners is aligned and speaking the same language.”

Burger officially joined Elation in mid-April 2026 and has begun by analyzing internal structures and market positioning to identify opportunities for impact. He will work closely with Elation’s world headquarters office in Los Angeles and aims to bring a distinct European perspective and specialization to the role.

(Photo: Elation)

www.elationlighting.com

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