Aktuelle News & Schlagzeilen

TiMax announces Technical Audio Group as distribution partner at Entech Roadshow

TiMax has appointed Technical Audio Group (TAG) as distribution partner for Australia. TAG takes on the full TiMax range, including SoundHub spatial processing, PanLab and TrackerD4 stagetracking.

Established in 1984 and now in approaching its fifth decade of operation, the Sydney-headquartered distribution company brings a 90-strong team, branch offices in Melbourne and Perth, regional representation in South Australia and Queensland, and dedicated in-house training and service infrastructure.

The appointment came ahead of the Entech Connect Roadshow, a touring industry event that brings the latest pro-AV, lighting and audio technology to key cities across Australia. The roadshow will provide an opportunity for the Australian production community to experience TiMax first-hand alongside the wider TAG portfolio.

TAG’s existing portfolio spans concert and live music, commercial AV and consumer/prosumer markets, with a brand line-up that includes sister brand Martin Audio, Audio-Technica, Allen & Heath, Q-Sys, QSC and others. The addition of TiMax extends that offering into immersive and object-based spatial audio, complementing solutions already used by theatres, venues, integrators and rental companies nationwide.

“Extending our portfolio with TiMax is a natural progression for TAG”, comments TAG’s Anthony Russo. “Spatial audio is an increasingly important conversation across live performance, theatre and installation, and TiMax gives us an opportunity to properly introduce that capability to our customer base of sound designers, integrators and rental specialists right across Australia. Following the first TiMax showcase at Entech this year, customers will be able to experience the platform hands-on at our new Martin Audio Product Lab Centre and I’d like to take this opportunity to extend an open invitation to come by.”

Generation AV, which oversees TiMax sales and support across the APAC region, welcomes the appointment. “While TiMax is brand-agnostic and works alongside any system, its natural synergy with Martin Audio will be an obvious benefit for both brands under TAG”, says Managing Director David McKinney.

Pictured: Anthony Russo and David McKinney. (Photo: TAG/TiMax)

www.tag.com.au

www.timaxspatial.com

© 1999 - 2026 Entertainment Technology Press Limited News Stories