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Better Stands celebrates first year with over seventy members actively implementing programme
One year after its global launch at UFI European Events Week in Thessaloniki, Better Stands has moved from an industry initiative into an approach that is now being used and discussed across the events and exhibition value chain. Its purpose is to help the industry adopt more reusable, efficient and responsible build practices through a practical, shared approach.
Since launch, Better Stands has grown into a global community with representation from over seventy members across the industry in Europe, North America, South America, Asia, Africa and the Middle East. It is guided by a Steering Committee supported by working groups representing the industry ecosystem, including organisers, providers, assessors, venues and associations.
When a stand does not meet the reusability criteria, the framework creates a constructive conversation about what can be improved and how the organiser, exhibitor, contractor and venue can work together to make the next build better. The framework aims to give different parts of the industry a shared language for reusability, to make collaboration easier and help teams talk in practical terms about efficiency, site safety, exhibitor experience, responsible material uses and measurable improvement.
For service providers, organisers and exhibitors, the framework aims to support better planning, clearer procurement decisions and more consistent collaboration across the exhibition value chain. It is reported that events that are now further into their delivery of Better Stands have started to see the benefits from the programme.
ReThink Hong Kong, one of the first organisers piloting Better Stands, increased the proportion of raw space stands achieving Gold from 43 percent to sixty percent from 2024 to 2025 - meaning their overall waste and logistics from the event was reduced. Informa Markets Latam events introduced Better Stands certificates for their exhibitors who chose to use reusable - this created more engagement for their events, as well as an increase in the number of reusable stands built at their shows.
The launch of the Better Stands Assessor Training programme has added an important layer to this progress. Now in its second round, the programme aims to help current and aspiring assessors build the skills needed to conduct consistent pre-event and onsite assessments using the Better Stands Framework and its 10-point methodology.
Better Stands has also shown steady momentum with increasing visibility, stronger engagement and a widening professional audience across the exhibition and events sector. That momentum reflects that the industry is not short of ambition - what it needs, according to Better Stands, are practical tools that help different stakeholders, in different regions and at different stages of readiness, work towards more reusable and collaborative ways of delivering stands.
Better Stands aims to respond to that need by offering an approach that is open, measurable and grounded in the realities of exhibition delivery, while helping the industry move together towards more reusable practices. As the initiative continues to develop, its role is not only to support better decisions today, but to help shape a more consistent, practical and future-facing approach to stand delivery across the industry.
As Better Stands enters its second year, the priority is to expand education, practical tools, training and participation, while continuing to develop resources that help organisations collaborate more effectively and increase supply chain availability of reusable stands. Better Stands is hosted by Net Zero Carbon Events and supported by IFES.
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