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Christie projection helps transport guests in narrative-driven experience Atlas9

Christie’s projection technology is part of Atlas9, a new upscale immersive art experience in Kansas City, Kansas. Conceived, designed, and integrated by experience design firm Dimensional Innovations (DI), Atlas9 elevates the idea of an experiential environment by leveraging DI’s decades of experience working with some of the biggest names in entertainment.

Atlas9 is set inside a fictitious 1990s cinema, with interactive rooms and advanced gamification. Guests enter the 46,000-square-foot “theatre” to discover that, as a result of a projection experiment gone awry, stories from within film reels have come alive. Guests investigate the events and anomalies in the theatre, exploring the rooms and corridors as the narrative unfolds.

The catalyst for this experience came from DI’s CEO, Tucker Trotter, and brought DI and its sister company, DI Build, together with partners including Infinity Sign System, Swell Spark, Perspective Architecture + Design, and Homefield to showcase the company’s capabilities. The inspiration for the project stems from DI’s roots in movie theatre design and fabrication.

DI engaged Christie early in the project timeline for Atlas9, working closely with Paul Dumpel, Christie senior sales manager, and the Christie team to bring the project’s design intent to life. DI selected Christie projection technology in two rooms at Atlas9, including Auditorium #9, a 240-seat immersive theatre with audience-triggered on-screen moments controlled by four “best seats in the house”.

“Guests interact in real time with the content that is on screen”, explains John Coovert, solutions engineer manager, DI. “Some of the seats allow you to play Pong, and another seat allows you to do some fun rendering on the screen via a joystick in the top of a cup that’s in the cup holder.” Five 4K22-HS Series laser projectors are used in Auditorium #9, paired with Christie Mystique for automated alignment on a highly bespoke screen, creating a system dubbed “Holomax” within the Atlas9 storyline.

The second room, the Headshot Remixer, stylizes visitors into frame black-and-white Hollywood-style headshots. “We capture your photo when you come into Atlas9, and when you go into the headshot remixer, it’s a kind of ‘cinematic anomaly’ that occurs in there. It shows your face projected onto the wall, and then it starts to remix your face with the previous three, four, or five people who have gone through the space previously”, says Coovert. Two Christie 4K1600-JS projectors with ultra short throw lenses power the experience.

(Photos: Christie Digital Systems)

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