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PJ Pedroni

DigiLED has appointed PJ Pedroni, based in Seattle, as Senior Director of National Sales. Pedroni will lead efforts to grow awareness of DigiLED in new markets, highlighting the company’s global track record of delivering projects across sports, immersive experiences, attractions, and DOOH applications.

Having started his career in outdoor advertising, Pedroni traces his passion for ambitious visual experiences back to one of the defining projects of his early career: an award-winning installation in New York City. The project, located at the famous intersection of 42nd Street and Broadway, won “Spectacular of the Year” in 2002 and sparked a lifelong appreciation for projects that push creative boundaries and capture public imagination on a grand scale. “I’m a creative guy at heart”, he says.

In his new role as Senior Director of National Sales USA at DigiLED, Pedroni plans to build on his out-of-home experience with a sharper focus on spectaculars, moving beyond standard billboard projects. He is particularly enthusiastic about the immersive and attractions sector. “This is a fast-emerging market for LED screen technology”, he says. “I’m also looking forward to inviting potential partners to lunch-and-learn sessions at our Las Vegas Pixel Depot showroom.”

(Photo: DigiLED)

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