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SWG Events expands Martin Audio WPL inventory

Bristol, UK-based event production company SWG Events has continued its investment in Martin Audio with the addition of a further 24 WPL large-format line array elements, bolstering an already extensive inventory that spans WPL, WPC, WPS and Torus systems.

SWG’s relationship with Martin Audio stretches back many years, with a large-format journey that began with Martin W8LC, and then in 2022 - driven by post-COVID demand - an investment in 24 WPL, alongside XE500 wedges and SXH218 subwoofers. Since then, the company has continued to deepen its commitment to the Martin Audio portfolio, adding Wavefront Precision WPC and WPS compact and sub-compact systems, as well as the Torus Series.

“When demand ramped up very quickly, it was a no-brainer to invest. We would have been hiring all year, so it just made sense to invest in the company and let us scale up”, says SWG’s Head of Audio, Simon Purse. “Looking at the calendar and the way the year was shaping up, we really needed to do this to manage the workload coming in. We’re still hiring additional stock where needed - but we’re now able to run multiple large-format stages simultaneously, and we can combine all the WPL, WPC and WPS systems for even larger events.”

SWG’s diary is filled with festivals throughout the summer, many at historic sites. Outside the summer season, SWG maintains rental relationships with various partners for term-time installations. “The WPS goes into Cardiff Students’ Union during term-time, for example, and comes out to join the other systems for the summer”, Purse explains. SWG’s amplifier inventory has also grown in parallel, with around thirty iKon amplifiers now in stock.

The expanded WPL rig was put to work almost immediately, deployed just a week after arrival, at the Mobo Awards at Manchester’s Co-op Live Arena. The system at the Mobos comprised sixteen WPL per side as main hangs, with a further twelve per side on outhangs, twenty Blackline X12s handling front fill along the thrust, eighteen SXH218 subwoofers in a broadside array - nine wide, double-stacked - with Torus providing stage side-fills and XE500s on wedge duties.

For SWG Events, the focus remains firmly on growth. “The trend for us is more large-format, bigger shows”, says Purse. “It’s just about managing how many of those shows we can run simultaneously in-house and with this latest Martin WPL investment we’re able to do more.”

(Photos: Martin Audio/SWG Events)

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