Aktuelle News & Schlagzeilen

2027 NAMM Show to be held January 26-30

The National Association of Music Merchants (NAMM) has announced the 2027 NAMM Show will be held in Anaheim, California, from January 26-30, 2027, with the main exhibition floors open to attendees from January 28-30. The world’s largest music products trade show will feature five days of music industry education, live musical performances and special events, alongside three days of exhibits and brand activations.

Over the last three years, NAMM has evolved the NAMM Show into a dynamic and digital global platform that combines commerce, content, education, creator engagement, professional development, and industry celebration on the NAMM campus in Anaheim and beyond. In 2026, more than 60,000 attendees from 122 countries, regions, and territories gathered at the NAMM Show, representing an estimated $9.8 billion in buying power.

“The NAMM Show is the only platform where companies can make a profoundly physical statement to a global audience of tens of thousands of media, influencers, creators and both international and U.S. business attendees that enhances their critical business narrative”, says John Mlynczak, NAMM president and CEO.

More than 8,650 international attendees participated in 2026, representing every major market around the world. Europe accounted for 34.6 percent of international attendance, followed by Latin America at 23.1 percent and East Asia at 22.9 percent. Several Latin American markets - including Brazil, Colombia, and Guatemala - continued to grow significantly. Top attending countries included China, Mexico, Canada, the United Kingdom, Germany, Italy, Japan and Brazil.

One of the most significant shifts at the NAMM Show during the last three years has been the growth of creators, artists, performers, and influencers as a core audience segment. Creator-generated content from the NAMM Show has now reached more than seventy million social media views in 2026, growing at an 83.6 percent annual rate since 2023. Also, artists and performers now represent 26.1 percent of all attendees. The addition of Creator Lounges, Creator Studios and expanded influencer programming has enabled brands to engage directly with creators producing content in real time from the show floor.

In 2026, the online exhibitor directory received more than 150,000 unique visits globally; the NAMM Show mobile app generated 31,000 downloads and 330,000 launches; more than 87,000 exhibitors were added to attendee personal planners before the show opened. These digital touchpoints begin when the NAMM Show map is released in September.

The transformation of the NAMM Show has also included a major expansion of professional education and career development opportunities. In 2026, attendees participated in more than 250 education sessions that generated over 91,000 total engagements. Sessions covering business strategy, the creator economy, recording, live sound, music education, and emerging technologies attracted tens of thousands of in-person participants throughout the week. Headline presentations, including appearances by major industry figures and artists, drew standing-room-only audiences.

www.namm.org

© 1999 - 2026 Entertainment Technology Press Limited News Stories