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ADJ 40 Hex Panel IP fixtures illuminate Revolve Festival
The ADJ 40 Hex Panel IP played a central role in the lighting design for this year’s Revolve Festival. Integrated throughout the carnival-inspired stage design, the IP65-rated fixtures were used to generate bold visual accents, dramatic mood shifts and eye-catching effects for performances by Don Toliver and other artists.
Held during the first weekend of Coachella in Thermal, California, the ninth annual Revolve Festival once again delivered an exclusive blend of live music, fashion, celebrity culture and immersive production design. Hosted by fashion retailer Revolve, this year’s invite-only event adopted “The Grand Revivre” as its creative theme, transporting guests into a stylized carnival-inspired environment filled with performances, games and experiential brand activations.
Returning for the third consecutive year as Production and Lighting Designer, Jeff Behm created a visual environment centered around a circular stage design and large curved video wall backdrop. Production for the event was handled by Production Arm, while lighting equipment was supplied by Volt Lites. To deliver visuals capable of cutting through the bright California desert daylight, Behm selected ADJ’s new 40 Hex Panel IP fixtures as a key component of the lighting system.
“This year’s festival had a carnival theme, so we pushed into that with a circular stage element and large circular truss above”, explains Behm. “We filled both the truss and stage floor with lots of whimsical elements and used plenty of eye candy fixtures to give punches of color and visual effects that looked good during the daylight. Since this is a daytime event, with the headliner performing at dusk, I had to be mindful of what would look good even in full daylight.”
A total of 56 of the 40 Hex Panel IP fixtures were deployed throughout the stage design. Twenty-four units were positioned along the upstage truss supporting the large curved LED wall that formed the backdrop of the stage, while a further 32 fixtures were mounted along the inside of the circular overhead truss positioned above the performance area. Used for bold color washes, dynamic pixel effects and high-impact visual accents, the fixtures helped reinforce the carnival-inspired aesthetic while maintaining visibility throughout the daytime event.
The Revolve Festival lineup featured a headline performance from Don Toliver alongside appearances from Mustard, Chase B, Baby J, Kitty Ca$h, Kehlani and surprise guest Mario. The event transitioned from bright afternoon sunshine into dusk.
“It was my first time using the 40 Hex Panel IPs”, says Behm. “I made use of the full pixel zone control, using the ten separate segments to create different patterns and looks. I was able to create that brightness and real punch during the times it was needed as well as more subtle moments when they were called for. I also used them to create big mood changes when we switched between screen content and different artists.”
(Photos: ADJ)
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