Aktuelle News & Schlagzeilen

Louisville Bats restore classic baseball radio experience with StreamGuys Ultra-Low Latency Streaming

StreamGuys has deployed its Ultra-Low Latency Streaming (ULLS) technology with the Louisville Bats, the Triple-A affiliate of Major League Baseball’s Cincinnati Reds. The implementation allows fans attending games at Louisville Slugger Field to listen to the team’s live radio broadcast in synchronization with on-field action, restoring a baseball tradition that had largely disappeared in the digital era.

For generations, baseball fans brought portable radios to the ballpark so they could enjoy hometown broadcasters calling the action while watching the game unfold live. However, modern broadcast distribution technologies and digital processing have introduced delays of ten to twenty seconds or more into many radio and streaming broadcasts, making synchronized listening impossible. The Louisville Bats turned to StreamGuys’ ULLS technology to solve that challenge after fans began expressing frustration over delayed game calls.

“We heard from a lot of fans who love listening to the broadcast while they’re at the ballpark, but suddenly they were hearing pitches several seconds after they happened”, says Nick Curran, Director of Broadcasting for the Louisville Bats. “There’s something special and nostalgic about baseball on the radio. Our fans wanted that experience back, and StreamGuys gave us a solution.”

Curran, who has served as the Bats’ lead broadcaster since 2016, says the organization began exploring options after a corporate-mandated delay was introduced on the team’s flagship radio station. Fans listening inside Louisville Slugger Field could no longer follow the game in real time, even on traditional AM radio receivers. After learning about StreamGuys’ ULLS technology, Curran worked with the company’s engineering team to deploy a dedicated ultra-low latency stream that fans can access on their mobile devices while attending games.

ULLS eliminates traditional streaming delays by leveraging StreamGuys’ Contribution Network and low-latency delivery architecture to synchronize audio and video streams with live event action. The platform supports deployment through team and broadcaster mobile applications on both Android and iOS devices.

In addition to enhancing the fan experience, ULLS can create new sponsorship and revenue opportunities through optional dynamic pre-roll advertising. Teams and broadcasters can incorporate sponsor messages before fans join the live stream.

(Photo: StreamGuys, Inc.)

www.streamguys.com

© 1999 - 2026 Entertainment Technology Press Limited News Stories