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PPDS and BrightSign form strategic partnership
PPDS and BrightSign have announced a new collaboration, amalgamating their solutions to deliver the Philips Signage 6060 - a new generation, AI ready display aiming to open extended opportunities for businesses. Philips Signage 6060 with BrightSign Built-In becomes the first product within PPDS’ digital signage portfolio to harness BrightSignOS.
“With BrightSign Built-In, we have extended our reach beyond Android and opened our solutions to an even wider audience”, says Jack Boyczuk, Director of PD Sales at PPDS in North America. “Together, we can provide the visual needs, capabilities, and security required for today and tomorrow, allowing them to run their business safely and sustainably - whatever market they are in.”
Showcased at InfoComm 2026, the Philips Signage 6060 with BrightSign Built-In launches in a choice of 43’’, 55’’, and 65’’ size variants to suit a range of markets and environments. It boasts a 500 nit display for UHD 4K performance and also features a new slimline design, measuring under 40 mm deep, providing sleeker and tighter to the wall installations.
Internally, the Philips Signage 6060 sees one of the biggest evolutions of PPDS’ digital signage portfolio, debuting - and integrating - BrightSign’s all-in-one XS156 player SoC. Tailored to the needs of the Philips Signage 6060, the integrated XS156 player helps to deliver the desired levels of control, security, and energy efficiencies, whether for display fleets in single locations or installations around the world.
Running on the BrightSignOS - a specialised operating system powering BrightSign players - PPDS partners and customers will be able to access all BrightSign software services and supported CMS solutions. This will include full access to BrightSign’s free remote device monitoring and management service, BrightSign Control.
With access to the BrightSign ecosystem, AV/IT teams will be able to create and deploy content, monitor media player health, and seamlessly download the latest security and software services to their display network. BrightSign Control also enables optimised energy usage, such as reducing brightness and powering down displays when not visible or being used (such as out-of-business hours). With the BrightSign XS156 integrated directly into the displays, the need for an external media player is also eliminated, reducing power consumption further.
As with the recently unveiled Philips Signage 5000 and 2000 Series displays - launched during ISE 2026 - the Philips Signage 6060 has been designed with today and the future in mind, with the capabilities to support businesses looking to seize the opportunities around artificial intelligence.
With BrightSign Built-In, the Philips Signage 6060 takes advantage of the integrated Neural Processing Unit (NPU) on the XS156 to run AI applications directly on the display. This ensures seamless user experiences without slowing down or impacting other processors and operations - such as the Central Processing Unit and Graphics Processing Unit.
The Philips Signage 6060 with BrightSign Built-In will be available in North America and EMEA during Q3, with further rollouts scheduled soon after.
(Photo: PPDS)
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