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Better Stands wins UFI Sustainable Development Award 2026
Better Stands by Net Zero Carbon Events has been named the winner of the UFI Sustainable Development Award 2026, in the category “Best Carbon Reduction Initiative”.
The annual award, presented by The Global Association of the Exhibition Industry (UFI), recognises outstanding initiatives that demonstrate best practice, measurable carbon reduction, and collaborative progress across the exhibition sector. The 2026 theme focused specifically on carbon reduction, highlighting initiatives that are helping the industry move towards more efficient, lower-impact ways of working.
Better Stands was selected from a group of finalists, including Queen Sirikit National Convention Center, RX Global & Fiera Milano, and Singapore Expo, and Best Practices: Bella Center Copenhagen, Bematrix, Corferias, Koelnmesse GmbH, MCH Group, and Petshka. Better Stands was rolled out globally just over a year ago and has already gained significant traction across the exhibition and events value chain. Hosted by Net Zero Carbon Events and supported by IFES, the programme provides a framework to help the industry move away from single use stand construction and towards more reusable, efficient and sustainable build practices.
In its first year of global rollout, Better Stands has built a strong membership across Europe, North America, South America, Asia, Africa and the Middle East, with organisers, venues, service providers, assessors, exhibitors and associations all contributing to its progress. Better Stands supports better planning, clearer procurement conversations, reduced waste, improved site efficiency, safer builds and a more consistent approach to responsible stand delivery.
“This award is a huge moment for everyone involved in Better Stands”, comments Ellen Osborne, Chair of the Better Stands Steering Committee. “To receive this recognition just over a year after the global roll-out is incredibly encouraging. It reflects the commitment of a community that shares a vision for change and has had the courage to turn that vision into action. What started as a shared ambition has become a global movement, demonstrating that collaboration can achieve far more than any organisation can achieve alone.”
As Secretariat for Better Stands, IFES has played a key role in supporting the programme’s global development, helping to connect stakeholders, strengthen education, build assessment capacity and encourage wider adoption across markets. Jörg Zeissig, IFES President and Co-Chair of the Better Stands Initiative, says: “Winning the 2026 UFI Sustainable Development Award is a remarkable achievement for the Better Stands Initiative, and I am, on behalf of many supporters and team members, immensely proud of what our global community has accomplished together so far.”
Better Stands enters its second year with a focus on expanding education, tools, training and participation, while continuing to support the industry in building more reusable supply chains and reducing the environmental impact of exhibition stand construction.
“Better Stands is another prime example of what is possible when the events industry comes together under the shared goal of sustainability”, notes Johanna Fuhlendorf, Programme Director of the Net Zero Carbon Events Initiative. “By providing a simple framework, Better Stands has proven that reusability is both practical and scalable sector wide. We are proud to host this initiative and are thrilled to see the project team being recognised for their work.”
(Photo: Better Stands/UFI)
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